The FDA Center for Tobacco Products issued a new rule to protect kids from tobacco addiction and premature death from tobacco use.

WASHINGTON, D.C., March 18, 2010 - On March 18, 2010, the FDA Center for Tobacco Products issued a new rule to protect kids from tobacco addiction and premature death from tobacco use.

The new rule becomes effective June 22, 2010 and prohibits the sale, distribution, and marketing of cigarettes and smokeless tobacco to youth, including:

Sale and Distribution Regulations

• Prohibits the sale of cigarettes or smokeless tobacco to people younger than 18.
• Prohibits the sale of cigarette packages with fewer than 20 cigarettes.
• Prohibits the sale of cigarettes and smokeless tobacco in vending machines, self-service displays, or other impersonal modes of sales, except in very limited situations.
• Restricts free samples of cigarettes or smokeless tobacco products. Marketing Regulations
• Prohibits tobacco brand name sponsorship of any athletic, musical, or other social or cultural event, or any team or entry in those events.
• Prohibits gifts or other items in exchange for buying cigarettes or smokeless tobacco products.
• Requires that audio ads use only words with no music or sound effects.
• Prohibits the sale or distribution of items, such as hats and tee shirts, with tobacco brands or logos.

For more information, visit: Protecting Kids From Tobacco